IoDF redefines the brand experience building fashion’s future through the latest AR creation for Royal Salute x Richard Quinn showcased during London Fashion Week. In this AR experience users can step inside the mind of the creative through world building immersive storytelling. It’s reimagine the possibilities of a brand universe beyond our worlds physical restraints. 

The AR moment delivers a new way to look at fashion weeks. Opening up the discourse surrounding the future of fashion, IoDF are providing insights into how brands can adapt, become more conscious of their levels of sustainability and push for further innovation – democratising the wider fashion landscape.

To access the experience click here.