Karl Lagerlfeld
Karl Lagerlfeld

Karl NFT collection Verified Icon

Karl Lagerfeld launches its first-ever NFT collection. Inspired by the designer’s fascination with new technologies and the cultural impact of the present, this first selection showcases two sophisticated and collectible animated figurines crafted in the designer’s likeness:



Digital avatar enhanced with a sharp, chrome finish as a work of art. Karl Lagerfeld NFT figurine is available in a limited-edition run of 77 units as a nod to Karl’s favorite number, 7.


The full-color, animated NFT recreates the designer’s look and wardrobe, which users will be able to change through subsequent digital drops. This digital Karl’s cartoon has an availability of 777 digital figurines.


The collectibles can viewed in AR, SNAP with Snapchat and showcased in your profile inside the platform. Use the exclusive code DMAT-KL to log onto digital platform here and view the one-of-a-kind selection.

Users can interact with the digital avatar through augmented reality and share images with him using the hashtags #KarlNFTcollection and #PoseWithKarl.



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