I Love New York
“I Love New York” is captured in a surreal environment honoring the city called home by Rebecca Minkoff to celebrates the 20th anniversary since the launch of the iconic remake of the I Love New York shirt. The capsule collection is a multi-layered proposition with a series of collage images and digital fashion pieces including ten original NY Fashion Week Fall 2021 looks:
- Vigilance, an exclusive 1 of 1 NFT (includes 2 tickets to NYFW, a signed RM bag and a private video call with Rebecca)
- The Premiere Series, a selection of 2 NFTs limited to 5 editions (includes 2 tickets to NYFW for each NFT)
- The NY Series, 6 NFTs limited to 10 editions each
- The Rebel, a single collector’s NFT with 150 editions
In partnership with Yahoo was made a 3D space to see the NFTs and link it to the marketplace. Minkoff expects reach a new customer base with a fun retail experience. All proceeds will go to the Female Founder Collective (501c3) to fund a grant for women-owned businesses impacted by the pandemic in NYC.