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On Sunday 25th April 2021, Gary James McQueen, ex-Head of MW Textiles at the House of McQueen, released his first digital fashion show ‘Guiding Light’ to the future of fashion. This 8 minute film is entirely digital, sustainable and features 20 menswear and womenswear looks. Each runway design is available to view in Gary James McQueen’s virtual immersive showroom, produced by Moyosa Media, and downloadable in Augmented Reality as a 360° preview, before garments have been physically created.

The ‘Guiding Light’ event is In Aid of Mind, the leading mental health charity in England & Wales and being sponsored by Sky Arts and an Epic Games MegaGrant. This epic digital display by the visionary artist and designer showcases Gary James McQueen’s first stand alone collection in Unreal Engine, demonstrating his remarkable technical expertise along with his futuristic approach to fashion, digital innovation whilst promoting the benefits of creativity on our mental health.

For the first time ever, digital garments are available for purchase straight off the Gary James McQueen runway through DressX, the world’s leading E-commerce platform solely for digital clothing. Enabling inclusivity in fashion in a way that has never been seen before. Customers are able to choose digital items from the ‘Guiding Light’ collection, uploading pre-existing photos of themselves to DressX and have the image sent back to them, after purchase, wearing Gary James McQueen’s latest design of their choice.

Gary James McQueen’s digital fashion film is accessible through his website and social media channels. On the 3rd May Sky Arts broadcasts a behind the scenes making of ‘Guiding Light’ and the fashion show.

Limited edition physical garments are available to buy through Gary James McQueen’s recent collaborations with The Edit Man London, a ‘Yeezy’ style T-shirt and a sustainable facemask featuring the famous McQueen Movie Vanitas Skull design.
Also via Graysey London’s ‘Jeaks’ featuring a covetable Gary James McQueen textile print panel on their sustainable jeans.


Made in Unreal Engine.





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